Late last year I was invited to the grand opening of a large retirement village in the Midlands. We all imagine we know what retirement living might be like in
our minds and perhaps we allow this to colour our opinion sometimes. I must
admit to thinking I knew what to expect. I couldn't have been further from the
truth.
Firstly
the quality of the accommodation and the luxurious feel to the common areas far
surpassed that of most blocks I have seen recently. There were marble floors,
high spec. reception facilities and an excellent cafe, bar, gym and hairdresser.
I
was taken on the grand tour by a resident. She told me of the fears she had
before moving in and how these had all proved to be false. She talked
enthusiastically about the gym and about how her fitness and mobility had
improved so much since arriving. She told me of the sense of community and the
pride taken by residents and of many new friends.
Standing
under the giant atrium lights the CEO of the housing association responsible
told me that there was a mix of owners, shared owners and renters, many paying
more the £5k per year service charges. The flats were fully occupied within a few
months. He pointed out the benefits to local businesses that ran the
hairdresser, gym and cafe. He reminded me that 25% of the population would be
over 70 in ten years time and that this type of accommodation was important and
represented a huge opportunity - particularly if we could overcome some of the
irrational local resistance they had unexpectedly faced.
The
scheme is managed almost entirely on site with its own office and full time
staff. Families come and go and if it was not for the wheelchair access doors
and wider corridors you would never know that this facility was aimed entirely
at the over 55s.
Like
all new developments the concerns of those that had them were the typical
concerns we see everywhere, parking, broadband, noise and a recently cancelled
local bus route. Unlike most developments the community spirit and interest in
the development was tangible.
Go
and see a new retirement village and be as pleasantly surprised as I was. Both
these and institutional PRS are going to change the way that we design,
build and manage communities of the future. Who says we don't do community? Who
says that management isn't collaborative? In the United States this type of
development has been around for more than 30 years and we laughed at their
"Sunshine" condos. Is it now time to take notice? Can we learn from
them?
first published in RPM Jan 2015
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